Os Princípios Básicos de Anúncios em vídeo

Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.

De modo a escolher o formato do anúncio Ainda mais eficaz para ESTES objetivos da tua campanha você precisará se familiarizar utilizando os quatro tipos principais de publicidade online:

Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.

The publisher accepts your ad only if you place the highest bid. But remember: real-time bidding automatically does all the bidding. You don’t have to take any additional steps.

Multiple advertisers can bid on any impression at any moment. Whoever offers the highest bid wins the auction, and their ad appears on the page.

Saving time: RTB enables advertisers to place hundreds or even thousands of ads within seconds. That’s exponentially faster than traditional ad placement.

Because you don’t get to hand-pick publishers through real-time bidding, there’s the very real chance your ad might be seen by bots instead of real people. The rising sophistication of bots can also cause brands to gather inaccurate data on their campaigns.

Brand safety website has become an important concern for advertisers in recent years and some participants offer advertisers better brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.

In a traditional media buying process, you have to manually buy ads. Let’s say that you find a magazine that serves your buyer persona.

Even if lower-ranking buyers are willing to pay more than those in the front of the queue, this model prevents them from being able to bid if the floor price is met early on.

Estas etapas são relacionadas usando as campanhas que usam leilãeste saiba como este Genero de adquire. Se você escolher reserva saiba como tipo de compra, saiba tais como configurar uma campanha do reserva.

The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.

It ensures that your ad is relevant: With real-time bidding, you’re also making sure your ad is relevant to the user. You’re not spending money on people who have zero interest in your business.

A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers.